Jeff Romano - President, Creative Diretor
As founder of Voila Collaborative Inc., Jeff brings over 20 years experience to both the b2c and b2b of sides of the business. His background brings a unique perspective to marketing and communications by being well grounded in both corporate and agency experience. Jeff has spent the last 13 years developing, nurturing and growing Voila. His creative vision is what has kept Voila Collaborative moving forward since its inception in 1993.
Prior to Voila Jeff worked as Director of Marketing for Sperry Top-Sider, a Stride Rite Corp. company. His responsibilities were the handling all of the product marketing & promotion, advertising, point of sales identity and event planning for the company. During this time Jeff art directed agency and vendor projects, but at times took the design work into his own hands. As a Design Director for Thomson Leeds, an Ogilvy and Mather company in New York, his client responsibilities included the design team management and art direction, positioning the clients visual identity into a three dimensional design and the development and implementation of design presentations and fulfillment. While at Thomson Leeds he direct project for many business to consumer clients such as Microsoft, Sony, Philip Morris, Absolute Vodka and Gerber.
As the founder of Voila Inc, Jeff has worked with global, national and regional and brands across corporate, technical and retail accounts to add intrinsic value, build brands and engage in meaningful marketing relationship with companies such as New Balance, Spalding, Tommy Hilfiger, Ben Hogan Golf, Diesel Footwear, Pepsi, Neutrogena, Levolor, United States Advanced Networks, TNS Telecom, Signal Transfer Technology and Sheet Metal Contractors Association. His diverse creative and business experience of Environmental Design (retail, exhibit and display), Graphic Design (identity, print, packaging and promotion) and Interactive (web sites, multimedia and online advertising) enables him to effectively approach client solutions in a manner that provides results by helping them out- think, out-market their competition.